Privacy Policy
Last Updated: January 2026
Charme.org.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, charme.org.uk (the "Site"), including any other media form, media channel, mobile website, or mobile application related or connected thereto.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
1. Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit information through forms, contact requests, or newsletter subscriptions, we may collect your name, email address, phone number, and other contact details.
- Device Information: We automatically collect your IP address, browser type, operating system, device identifiers, and referring URLs.
- Cookies and Tracking: We use cookies, web beacons, and similar tracking technologies to monitor your activity and remember your preferences.
- Usage Data: We collect information about how you interact with our Site, including pages visited, time spent, links clicked, and search queries.
- Affiliate Tracking: We track affiliate referrals and conversions to measure the performance of our marketing partners and affiliate links.
2. How We Use Information
We use the information we collect for the following purposes:
- To operate, maintain, and improve the Site and our services.
- To respond to your inquiries and customer service requests.
- To send promotional communications, newsletters, and updates (with your consent).
- To conduct analytics and track user behavior to understand site performance and user preferences.
- To track affiliate referrals and commissions earned through our partner casino links.
- To detect, prevent, and address fraud, security issues, and technical problems.
- To comply with legal obligations and enforce our Terms of Service.
3. Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for the Site to function properly.
- Performance Cookies: Collect data on Site usage to improve performance and user experience.
- Functional Cookies: Remember your preferences and settings.
- Marketing/Tracking Cookies: Used for affiliate tracking, analytics, and targeted advertising.
You can control cookies through your browser settings and opt out of most non-essential cookies. However, disabling cookies may affect Site functionality. Third-party partners, including affiliate casinos and analytics providers, may also set their own cookies on your device.
4. Third-Party Links
Our Site contains links to external websites, including online casinos, betting operators, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party websites. We do not control their data collection, use, or sharing practices. We recommend reviewing the privacy policies of any external sites before providing your personal information.
When you click affiliate links on our Site, you are directed to third-party gambling operators. Your interactions with those sites are governed by their own privacy policies, not ours.
5. Your Rights
UK and EU Residents (GDPR): You have the right to:
- Access your personal data.
- Correct inaccurate data.
- Request deletion of your data (right to be forgotten).
- Object to processing and restrict how we use your information.
- Request data portability.
- Withdraw consent at any time.
US Residents: Depending on your state, you may have rights under state privacy laws (CCPA, VCCPA, etc.) to access, delete, and opt-out of the sale or sharing of your personal information.
To exercise any of these rights, contact us using the details below.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, and resolve disputes. Affiliate tracking data is typically retained for the duration of the affiliate program relationship. You may request deletion of your data at any time, subject to legal and contractual obligations.
7. Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a privacy concern, please contact us:
Email: [email protected]
We will respond to your inquiry within 30 days or as required by applicable law.